Dear Friend of Radio,
They say that radio is making a comeback, but you and I know that it never went away. Radio has been
an integral part of our lives for almost 90 years and is still going strong.
But, like any long-term relationship, things have become a little predictable. It just needs a little help
to reignite the passion.
That’s why the National Association of Broadcasters – together with the Radio Advertising Bureau, HD Digital
Radio Alliance and others – recently launched Radio 2020, a comprehensive, multimillion-dollar, multiyear
initiative designed to reinvigorate the medium.
It is with great pleasure that I introduce Radio Heard Here, the initiative’s far-ranging advertising and
promotional campaign. Radio Heard Here is designed to showcase the broadening versatility of radio
content, the pioneering innovation of its technology and radio’s continued relevance in the lives of Americans.
Enclosed you will find a packet of materials describing the campaign in further detail, including facts
about the campaign, and biographies of the key players.
It’s a dynamic time in our industry with tremendous innovation and opportunity. Please join us in this endeavor.
Best wishes.
Sincerely,
David Rehr Jeff Haley
President and CEO President and CEO
National Association of Broadcasters Radio Advertising Bureau
Subscribe to:
Post Comments (Atom)
1 comment:
Thank you for sharing great information to us. well ! Radio advertising is one of the most trusted sources of marketing in the world today.printandradio provides the deepest discounts in premium and remnant print and radio advertising. Radio and print advertising mediums target a mass market.
Post a Comment