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Tuesday, May 27, 2008
Thursday, May 22, 2008
Radio Heard Here – FAQs
Radio Heard Here – FAQs
1. What is Radio Heard Here?
Radio Heard Here is a far-reaching, multiyear initiative designed to reignite the public’s passion
for radio. The fact is, despite the arrival of new communications and entertainment devices within
the past 20 years or so, radio has maintained its integral and near-ubiquitous presence in most
people’s lives. In fact, more than 235 million Americans say that radio plays an important role in
their lives. Radio Heard Here will showcase the many ways that radio has continued to adapt, to
innovate and to maintain its relevance in a digital world.
2. Who is behind this initiative?
Radio Heard Here is being made possible by a coalition of three major players from within the
broadcasting industry – the National Association of Broadcasters, the Radio Advertising Bureau
and the HD Digital Radio Alliance. These three organizations are overseeing the various educational
and promotional elements of the campaign, and the presidents/CEOs of each organization (David
Rehr, NAB; Jeff Haley, RAB; and Peter Ferrara, HDDRA) will be playing active and prominent
roles within the campaign. In addition to these major players, the campaign also will involve a variety of
industry partners, including Internet Service Providers, advertising agencies and other creative outlets.
3. What’s the impetus behind it?
There is understandable enthusiasm for new entertainment technologies. But in a world of digital
downloads, streaming audio and MP3 players, Americans have continued overwhelmingly to tune in to
radio to be entertained and informed. The radio industry never left – but it did seem quiet compared
to its new competitors in the marketplace. Radio has now reemerged with a greater sense of vitality,
versatility and innovation. The industry has invested millions of dollars in new technology – HD
radio and new delivery devices, for example – as well as made significant strides toward improving
the quality and diversity of its content. While Americans have more options than ever before about
where they find information and entertainment, radio is responding to this competitive landscape
by enhancing the listening experience in bold new ways. Communicating this renaissance in radio
is what Radio Heard Here is all about.
4. What are the objectives of the campaign?
Radio Heard Here seeks to change the public’s perceptions about the future of radio. This is a medium
that is approaching its centennial anniversary and Radio Heard Here not only will remind Americans
about the relevance of radio in their lives, but also will inform them of the innovative ways that
radio is expected to improve in both the programming and technology in the years ahead.
www.radioheardhere.com
Radio Heard Here – FAQs (continued)
5. What will the campaign entail?
The initiative will feature:
A broad-based advertising campaign called “Radio Heard Here”.
Outreach to industry and trade partners, which will include a prominent Web presence, a variety
of regular blogs, and a campaign to educate the creative community within advertising agencies
and universities on how to successfully write and place radio advertising.
Public relations, which will target the industry, trade media and other key influencers.
A viral communications component, which will involve videos produced for YouTube, MySpace,
Google Video and the like.
6. Why now?
The level of activity and innovation happening now within the radio industry is unprecedented, and
consequently there is no better time than now to begin communicating the many ways that radio is
adapting, changing, exploring, innovating, investing and responding to a changing world. As the
industry approaches the 100th anniversary of its first commercial broadcast, it is a fitting time to
celebrate radio’s significant achievements and focus on the bright future the industry has ahead of it.
1. What is Radio Heard Here?
Radio Heard Here is a far-reaching, multiyear initiative designed to reignite the public’s passion
for radio. The fact is, despite the arrival of new communications and entertainment devices within
the past 20 years or so, radio has maintained its integral and near-ubiquitous presence in most
people’s lives. In fact, more than 235 million Americans say that radio plays an important role in
their lives. Radio Heard Here will showcase the many ways that radio has continued to adapt, to
innovate and to maintain its relevance in a digital world.
2. Who is behind this initiative?
Radio Heard Here is being made possible by a coalition of three major players from within the
broadcasting industry – the National Association of Broadcasters, the Radio Advertising Bureau
and the HD Digital Radio Alliance. These three organizations are overseeing the various educational
and promotional elements of the campaign, and the presidents/CEOs of each organization (David
Rehr, NAB; Jeff Haley, RAB; and Peter Ferrara, HDDRA) will be playing active and prominent
roles within the campaign. In addition to these major players, the campaign also will involve a variety of
industry partners, including Internet Service Providers, advertising agencies and other creative outlets.
3. What’s the impetus behind it?
There is understandable enthusiasm for new entertainment technologies. But in a world of digital
downloads, streaming audio and MP3 players, Americans have continued overwhelmingly to tune in to
radio to be entertained and informed. The radio industry never left – but it did seem quiet compared
to its new competitors in the marketplace. Radio has now reemerged with a greater sense of vitality,
versatility and innovation. The industry has invested millions of dollars in new technology – HD
radio and new delivery devices, for example – as well as made significant strides toward improving
the quality and diversity of its content. While Americans have more options than ever before about
where they find information and entertainment, radio is responding to this competitive landscape
by enhancing the listening experience in bold new ways. Communicating this renaissance in radio
is what Radio Heard Here is all about.
4. What are the objectives of the campaign?
Radio Heard Here seeks to change the public’s perceptions about the future of radio. This is a medium
that is approaching its centennial anniversary and Radio Heard Here not only will remind Americans
about the relevance of radio in their lives, but also will inform them of the innovative ways that
radio is expected to improve in both the programming and technology in the years ahead.
www.radioheardhere.com
Radio Heard Here – FAQs (continued)
5. What will the campaign entail?
The initiative will feature:
A broad-based advertising campaign called “Radio Heard Here”.
Outreach to industry and trade partners, which will include a prominent Web presence, a variety
of regular blogs, and a campaign to educate the creative community within advertising agencies
and universities on how to successfully write and place radio advertising.
Public relations, which will target the industry, trade media and other key influencers.
A viral communications component, which will involve videos produced for YouTube, MySpace,
Google Video and the like.
6. Why now?
The level of activity and innovation happening now within the radio industry is unprecedented, and
consequently there is no better time than now to begin communicating the many ways that radio is
adapting, changing, exploring, innovating, investing and responding to a changing world. As the
industry approaches the 100th anniversary of its first commercial broadcast, it is a fitting time to
celebrate radio’s significant achievements and focus on the bright future the industry has ahead of it.
Radio Heard Here
Dear Friend of Radio,
They say that radio is making a comeback, but you and I know that it never went away. Radio has been
an integral part of our lives for almost 90 years and is still going strong.
But, like any long-term relationship, things have become a little predictable. It just needs a little help
to reignite the passion.
That’s why the National Association of Broadcasters – together with the Radio Advertising Bureau, HD Digital
Radio Alliance and others – recently launched Radio 2020, a comprehensive, multimillion-dollar, multiyear
initiative designed to reinvigorate the medium.
It is with great pleasure that I introduce Radio Heard Here, the initiative’s far-ranging advertising and
promotional campaign. Radio Heard Here is designed to showcase the broadening versatility of radio
content, the pioneering innovation of its technology and radio’s continued relevance in the lives of Americans.
Enclosed you will find a packet of materials describing the campaign in further detail, including facts
about the campaign, and biographies of the key players.
It’s a dynamic time in our industry with tremendous innovation and opportunity. Please join us in this endeavor.
Best wishes.
Sincerely,
David Rehr Jeff Haley
President and CEO President and CEO
National Association of Broadcasters Radio Advertising Bureau
They say that radio is making a comeback, but you and I know that it never went away. Radio has been
an integral part of our lives for almost 90 years and is still going strong.
But, like any long-term relationship, things have become a little predictable. It just needs a little help
to reignite the passion.
That’s why the National Association of Broadcasters – together with the Radio Advertising Bureau, HD Digital
Radio Alliance and others – recently launched Radio 2020, a comprehensive, multimillion-dollar, multiyear
initiative designed to reinvigorate the medium.
It is with great pleasure that I introduce Radio Heard Here, the initiative’s far-ranging advertising and
promotional campaign. Radio Heard Here is designed to showcase the broadening versatility of radio
content, the pioneering innovation of its technology and radio’s continued relevance in the lives of Americans.
Enclosed you will find a packet of materials describing the campaign in further detail, including facts
about the campaign, and biographies of the key players.
It’s a dynamic time in our industry with tremendous innovation and opportunity. Please join us in this endeavor.
Best wishes.
Sincerely,
David Rehr Jeff Haley
President and CEO President and CEO
National Association of Broadcasters Radio Advertising Bureau
RADIO COALITION KICKS OFF INITIATIVE
Radio Heard Here Keeps Americans in Tune with Radio’s Advances
Washington, D.C., April 15, 2008 – In a world of mobile digital devices, digital downloads and streaming
audio, one of the most venerable and pervasive forms of media – radio – is launching a major initiative
designed to underscore the broadening versatility of its content, the pioneering innovation of its technology
and the continuing relevance of the medium in Americans’ lives.
Radio Heard Here – a comprehensive, multidimensional, multiyear initiative made possible by a partnership
among the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD Digital
Radio Alliance – is kicking off this spring with a series of far-reaching elements focused on turning up
the volume on radio’s reemerging presence in a digital world.
“The sleeping giant has awakened,” said David Rehr, NAB president and CEO. “For close to a century,
radio has had a ubiquitous and integral presence in our nation’s life, and today more than 235 million
Americans turn to radio each week to be informed and entertained. Despite its universal presence, or
perhaps because of it, radio’s abiding impact has been overlooked and underappreciated. The medium,
however, has a bright future, and Radio Heard Here will help showcase radio’s robust advances, particularly
in harnessing new technology and expanding and enhancing the diversity of its content.”
“We are seeing a renaissance in radio with respect to programming – programming that has become
more versatile, more experimental and of a higher quality than ever before,” said Jeff Haley, president
and CEO of RAB. “This is an industry that is being bold, taking risks and engaging audiences in a variety
of creative ways. And listeners are taking note. More than 90% of Americans say that radio continues
to play an important role in their lives.”
“Radio is not standing still, nor resting on our laurels,” said Peter Ferrara, CEO, HD Digital Radio Alliance.
“The radio industry has invested millions of dollars in recent years on new technologies designed to
expand and improve the delivery of radio programming. Our investment in HD technology, the embrace of
online streaming content, the convergence of radio with such modern devices as mobile phones and
MP3 players – these and other efforts demonstrate our broad commitment to keeping radio a current
and relevant part of the nation’s cultural landscape.”
Washington, D.C., April 15, 2008 – In a world of mobile digital devices, digital downloads and streaming
audio, one of the most venerable and pervasive forms of media – radio – is launching a major initiative
designed to underscore the broadening versatility of its content, the pioneering innovation of its technology
and the continuing relevance of the medium in Americans’ lives.
Radio Heard Here – a comprehensive, multidimensional, multiyear initiative made possible by a partnership
among the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD Digital
Radio Alliance – is kicking off this spring with a series of far-reaching elements focused on turning up
the volume on radio’s reemerging presence in a digital world.
“The sleeping giant has awakened,” said David Rehr, NAB president and CEO. “For close to a century,
radio has had a ubiquitous and integral presence in our nation’s life, and today more than 235 million
Americans turn to radio each week to be informed and entertained. Despite its universal presence, or
perhaps because of it, radio’s abiding impact has been overlooked and underappreciated. The medium,
however, has a bright future, and Radio Heard Here will help showcase radio’s robust advances, particularly
in harnessing new technology and expanding and enhancing the diversity of its content.”
“We are seeing a renaissance in radio with respect to programming – programming that has become
more versatile, more experimental and of a higher quality than ever before,” said Jeff Haley, president
and CEO of RAB. “This is an industry that is being bold, taking risks and engaging audiences in a variety
of creative ways. And listeners are taking note. More than 90% of Americans say that radio continues
to play an important role in their lives.”
“Radio is not standing still, nor resting on our laurels,” said Peter Ferrara, CEO, HD Digital Radio Alliance.
“The radio industry has invested millions of dollars in recent years on new technologies designed to
expand and improve the delivery of radio programming. Our investment in HD technology, the embrace of
online streaming content, the convergence of radio with such modern devices as mobile phones and
MP3 players – these and other efforts demonstrate our broad commitment to keeping radio a current
and relevant part of the nation’s cultural landscape.”
Sunday, May 11, 2008
Top 100 Social Sites
Rank Social Networking Sites (Alexa/Google PR)
1 http://360.yahoo.com (1/7)
2 http://www.orkut.com (2/9)
3 http://spaces.live.com (4/ 8)
4 http://www.myspace.com (6/ 8)
5 http://www.facebook.com (7/ 8)
6 http://www.hi5.com (8/6)
7 http://www.friendster.com (14/7)
8 http://www.fotolog.com (15/7)
9 http://www.livejournal.com (60/8)
10 http://www.xanga.com (99/7)
11 http://www.bebo.com (104/7)
12 http://www.multiply.com (108/6)
13 http://www.linkedin.com (205/7)
14 http://www.stumbleupon.com (298/8)
15 http://www.gaiaonline.com (300/6)
16 http://www.last.fm (304/7)
17 http://www.piczo.com (351/6)
18 http://my.opera.com/community (495/8)
19 http://www.buzznet.com (593/6)
20 http://www.imvu.com (607/6)
21 http://www.twitter.com (639/8)
22 http://www.squidoo.com (728/7)
23 http://www.mybloglog.com (769/7)
24 http://www.wayn.com (816/5)
25 http://www.slashdot.org (1,094/9)
26 http://www.blackplanet.com (1,136/5)
27 http://www.ning.com (1,286/7)
28 http://www.myyearbook.com (1,403/5)
29 http://www.meetup.com (1,664/8)
30 http://www.classmates.com (1,692/7)
31 http://www.unyk.com (1,865/4)
32 http://www.vox.com (1,897/7)
33 http://www.faceparty.com (2,058/5)
34 http://www.yuwie.com (2,124/5)
35 http://www.yelp.com (2,177/6)
36 http://www.hubpages.com (2,632/6)
37 http://www.secondlife.com (2,771/8)
38 http://www.nexopia.com (3,378/4)
39 http://www.mobango.com (4,085/4)
40 http://www.43things.com (4,204/7)
41 http://www.tribe.net (4,211/6)
42 http://www.fanpop.com (4,839/5)
43 http://www.reunion.com (4,968/5)
44 http://www.greatestjournal.com (5,150/5)
45 http://www.care2.com (5,176/6)
46 http://www.migente.com (5,272/5)
47 http://uk.tribe.net (5,635/1)
48 http://community.adlandpro.com (6,207/1)
49 http://www.broadcaster.com (6,246/5)
50 http://www.ecademy.com (6,710/7)
51 http://www.couchsurfing.com (7,058/6)
52 http://www.downelink.com (7,490/5)
53 http://www.mog.com (10,312/6)
54 http://www.gazzag.com (10,458/1)
55 http://www.ryze.com (13,792/6)
56 http://www.gather.com (14,294/6)
57 http://www.zaadz.com (15,909/5)
58 http://www.librarything.com (17,191/7)
59 http://www.xuqa.com (18,810/5)
60 http://www.directmatches.com (19,811/3)
61 http://www.profileheaven.com (20,430/5)
62 http://www.dogster.com (22,382/6)
63 http://www.eons.com (23,951/7)
64 http://start.aimpages.com (26,586/6)
65 http://www.passado.com (29,966/5)
66 http://www.ruckus.com (31,343/6)
67 http://www.travbuddy.com (31,852/5)
68 http://www.student.com (32,949/5)
69 http://www.sosyalan.com (39,410/3)
70 http://www.graduates.com (56,012/5)
71 http://www.tagworld.com (56,274/6)
72 http://www.takingitglobal.org (58,663/6)
73 http://www.blurty.com (72,692/5)
74 http://www.bizpreneur.com (88,278/3)
75 http://www.deadjournal.com (106,356/6)
76 http://www.mygamma.com (108,786/1)
77 http://www.trade-pals.com (119,086/4)
78 http://www.musicforte.com (123,719/6)
79 http://www.consumating.com (124,922/7)
80 http://www.meetin.org (132,335/4)
81 http://www.wallop.com (150,190/6)
82 http://www.mugshot.org (181,098/7)
83 http://www.dandelife.com (188,889/6)
84 http://www.dodgeball.com (189,116/6)
85 http://www.groovenet.ph (204,372/3)
86 http://www.itsjustcoffee.com (242,134/4)
87 http://www.oyaye.com (243,763/3)
88 http://www.socialgrid.com (285,886/5)
89 http://www.tripconnect.com (327,071/6)
90 http://www.decayenne.com (349,546/4)
91 http://www.listography.com (436,905/4)
92 http://www.flingr.com (458,075/4)
93 http://www.kontakan.com (641,254/3)
94 http://www.katropa.com (932,484/4)
95 http://www.intellectconnect.com (940,414/3)
96 http://www.bizfriendz.com (975,651/3)
97 http://www.sitespaces.net (1,040,719/3)
98 http://www.refer-online.com (1,433,365/3)
99 http://www.yapperz.com (1,741,210/3)
100 http://www.babbello.com (1,994,389/4)
1 http://360.yahoo.com (1/7)
2 http://www.orkut.com (2/9)
3 http://spaces.live.com (4/ 8)
4 http://www.myspace.com (6/ 8)
5 http://www.facebook.com (7/ 8)
6 http://www.hi5.com (8/6)
7 http://www.friendster.com (14/7)
8 http://www.fotolog.com (15/7)
9 http://www.livejournal.com (60/8)
10 http://www.xanga.com (99/7)
11 http://www.bebo.com (104/7)
12 http://www.multiply.com (108/6)
13 http://www.linkedin.com (205/7)
14 http://www.stumbleupon.com (298/8)
15 http://www.gaiaonline.com (300/6)
16 http://www.last.fm (304/7)
17 http://www.piczo.com (351/6)
18 http://my.opera.com/community (495/8)
19 http://www.buzznet.com (593/6)
20 http://www.imvu.com (607/6)
21 http://www.twitter.com (639/8)
22 http://www.squidoo.com (728/7)
23 http://www.mybloglog.com (769/7)
24 http://www.wayn.com (816/5)
25 http://www.slashdot.org (1,094/9)
26 http://www.blackplanet.com (1,136/5)
27 http://www.ning.com (1,286/7)
28 http://www.myyearbook.com (1,403/5)
29 http://www.meetup.com (1,664/8)
30 http://www.classmates.com (1,692/7)
31 http://www.unyk.com (1,865/4)
32 http://www.vox.com (1,897/7)
33 http://www.faceparty.com (2,058/5)
34 http://www.yuwie.com (2,124/5)
35 http://www.yelp.com (2,177/6)
36 http://www.hubpages.com (2,632/6)
37 http://www.secondlife.com (2,771/8)
38 http://www.nexopia.com (3,378/4)
39 http://www.mobango.com (4,085/4)
40 http://www.43things.com (4,204/7)
41 http://www.tribe.net (4,211/6)
42 http://www.fanpop.com (4,839/5)
43 http://www.reunion.com (4,968/5)
44 http://www.greatestjournal.com (5,150/5)
45 http://www.care2.com (5,176/6)
46 http://www.migente.com (5,272/5)
47 http://uk.tribe.net (5,635/1)
48 http://community.adlandpro.com (6,207/1)
49 http://www.broadcaster.com (6,246/5)
50 http://www.ecademy.com (6,710/7)
51 http://www.couchsurfing.com (7,058/6)
52 http://www.downelink.com (7,490/5)
53 http://www.mog.com (10,312/6)
54 http://www.gazzag.com (10,458/1)
55 http://www.ryze.com (13,792/6)
56 http://www.gather.com (14,294/6)
57 http://www.zaadz.com (15,909/5)
58 http://www.librarything.com (17,191/7)
59 http://www.xuqa.com (18,810/5)
60 http://www.directmatches.com (19,811/3)
61 http://www.profileheaven.com (20,430/5)
62 http://www.dogster.com (22,382/6)
63 http://www.eons.com (23,951/7)
64 http://start.aimpages.com (26,586/6)
65 http://www.passado.com (29,966/5)
66 http://www.ruckus.com (31,343/6)
67 http://www.travbuddy.com (31,852/5)
68 http://www.student.com (32,949/5)
69 http://www.sosyalan.com (39,410/3)
70 http://www.graduates.com (56,012/5)
71 http://www.tagworld.com (56,274/6)
72 http://www.takingitglobal.org (58,663/6)
73 http://www.blurty.com (72,692/5)
74 http://www.bizpreneur.com (88,278/3)
75 http://www.deadjournal.com (106,356/6)
76 http://www.mygamma.com (108,786/1)
77 http://www.trade-pals.com (119,086/4)
78 http://www.musicforte.com (123,719/6)
79 http://www.consumating.com (124,922/7)
80 http://www.meetin.org (132,335/4)
81 http://www.wallop.com (150,190/6)
82 http://www.mugshot.org (181,098/7)
83 http://www.dandelife.com (188,889/6)
84 http://www.dodgeball.com (189,116/6)
85 http://www.groovenet.ph (204,372/3)
86 http://www.itsjustcoffee.com (242,134/4)
87 http://www.oyaye.com (243,763/3)
88 http://www.socialgrid.com (285,886/5)
89 http://www.tripconnect.com (327,071/6)
90 http://www.decayenne.com (349,546/4)
91 http://www.listography.com (436,905/4)
92 http://www.flingr.com (458,075/4)
93 http://www.kontakan.com (641,254/3)
94 http://www.katropa.com (932,484/4)
95 http://www.intellectconnect.com (940,414/3)
96 http://www.bizfriendz.com (975,651/3)
97 http://www.sitespaces.net (1,040,719/3)
98 http://www.refer-online.com (1,433,365/3)
99 http://www.yapperz.com (1,741,210/3)
100 http://www.babbello.com (1,994,389/4)
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