Saturday, January 26, 2008
Wednesday, January 23, 2008
Monday, January 21, 2008
Alexa Code
I am in the process of doing some extensive research on the Alexa Code and how it can help you improve your site, especially if you are doing ecommerce through your site.
Monday, January 14, 2008
Add Power of Radio
ADD POWER TO AUTOMOTIVE ADVERTISING
WITH RADIO
Americans form strong emotional connections with their rides. They also feel deep personal connections with their favorite Radio stations. Advertising the right vehicles on the right Radio stations – alone or in tandem with a TV campaign – can make your dealership the destination when consumers are in the market to buy.
Think TV’s the Place to Be? Boost the Visual Impact of TV Ads – with Radio:
• Exchanging one of two TV ads for two Radio ads in tests increased unaided brand recall by over 1/3 (34%). Additionally, more consumers chose that advertised brand as their first-choice product. (1)
• Radio communicated the main messages just as well as TV for a variety of ad campaigns ranging from sexy-looking cars to tasty-looking sandwiches, underscoring Radio’s ability to enhance the impact of TV messages. (2)
• Studies on imagery transfer all have confirmed that approximately 3/4 of participants could recall at least one visually transferred aspect of a TV ad when exposed to audio playback of TV spots.
• Radio ads have emotional impact at least equal to that of TV ads, according to an evaluation of 16 real campaigns on both media – reinforcing the engagement of Radio listeners and the perceived relevance of ads they feel are directed to them. (3)
• Radio’s ROI was just as potent in the presence of 50-100 TRPs of national television as it was by itself. (4)
Radio Is Everywhere, Yet Listeners Connect One-on-One:
• Radio’s range of formats lets you target groups of listeners with similar lifestyles on their favorite stations, as well as zeroing in on specific geographic areas for your dealership – or a single buy can blanket the nation.
• The original mobile medium, Radio is still highly effective at reaching listeners in cars, at work and in areas where they relax, play – and shop.
• Radio reaches the majority of consumers age 12 and older in every market – 93% of the total U.S. (5) – with the average listeners tuning in for 20 hours per week. (6)
• Listeners build emotional connections with "their" Radio stations. In this environment, Radio ads are perceived to be "more honest" and less intrusive and annoying than TV ads. (6)
(1) "The Benefits of Synergy: Moving Money Into Radio" (2004)–The PreTesting Company with Radio Ad Lab
(2) "Engagement, Emotions, and the Power of Radio" (2007)–Gallup & Robinson with Radio Ad Lab
(3) "Engagement, Emotions, and the Power of Radio" – Gallup & Robinson for Radio Ad Lab, 2007
(4) "Radio’s ROI Advantage" (2005)–Millward Brown and Information Resources, Inc. (IRI) with Radio Ad Lab
(5) RADAR 93, June 2007 © Arbitron, Inc.; (7 Arbitron Maximi$er Plus National Regional Database, Fall 2006
(6) "Personal Relevance, Personal Connections: How Radio Ads Affect Consumers" (2003) and "Personal Relevance 2: Radio’s Receptive Ad Environment" (2006)–both WirthlinWorldwide with Radio Ad Lab
WITH RADIO
Americans form strong emotional connections with their rides. They also feel deep personal connections with their favorite Radio stations. Advertising the right vehicles on the right Radio stations – alone or in tandem with a TV campaign – can make your dealership the destination when consumers are in the market to buy.
Think TV’s the Place to Be? Boost the Visual Impact of TV Ads – with Radio:
• Exchanging one of two TV ads for two Radio ads in tests increased unaided brand recall by over 1/3 (34%). Additionally, more consumers chose that advertised brand as their first-choice product. (1)
• Radio communicated the main messages just as well as TV for a variety of ad campaigns ranging from sexy-looking cars to tasty-looking sandwiches, underscoring Radio’s ability to enhance the impact of TV messages. (2)
• Studies on imagery transfer all have confirmed that approximately 3/4 of participants could recall at least one visually transferred aspect of a TV ad when exposed to audio playback of TV spots.
• Radio ads have emotional impact at least equal to that of TV ads, according to an evaluation of 16 real campaigns on both media – reinforcing the engagement of Radio listeners and the perceived relevance of ads they feel are directed to them. (3)
• Radio’s ROI was just as potent in the presence of 50-100 TRPs of national television as it was by itself. (4)
Radio Is Everywhere, Yet Listeners Connect One-on-One:
• Radio’s range of formats lets you target groups of listeners with similar lifestyles on their favorite stations, as well as zeroing in on specific geographic areas for your dealership – or a single buy can blanket the nation.
• The original mobile medium, Radio is still highly effective at reaching listeners in cars, at work and in areas where they relax, play – and shop.
• Radio reaches the majority of consumers age 12 and older in every market – 93% of the total U.S. (5) – with the average listeners tuning in for 20 hours per week. (6)
• Listeners build emotional connections with "their" Radio stations. In this environment, Radio ads are perceived to be "more honest" and less intrusive and annoying than TV ads. (6)
(1) "The Benefits of Synergy: Moving Money Into Radio" (2004)–The PreTesting Company with Radio Ad Lab
(2) "Engagement, Emotions, and the Power of Radio" (2007)–Gallup & Robinson with Radio Ad Lab
(3) "Engagement, Emotions, and the Power of Radio" – Gallup & Robinson for Radio Ad Lab, 2007
(4) "Radio’s ROI Advantage" (2005)–Millward Brown and Information Resources, Inc. (IRI) with Radio Ad Lab
(5) RADAR 93, June 2007 © Arbitron, Inc.; (7 Arbitron Maximi$er Plus National Regional Database, Fall 2006
(6) "Personal Relevance, Personal Connections: How Radio Ads Affect Consumers" (2003) and "Personal Relevance 2: Radio’s Receptive Ad Environment" (2006)–both WirthlinWorldwide with Radio Ad Lab
Tuesday, January 8, 2008
Useful Radio Advertising Links
The Following is just a small list of links that I use on a daily basis. Feel free to check them out. I would love to hear your feedback.
Useful Links
How To Start A Business
How To Marketing A Business: A fine set of tips on how to market your business.
Top 10 Mistakes of Small Business
How To Advertise Your Business
How To Use Social Networking Sites For Business: Great Blog site on expanding your business using sweat equity.
Which Media Is Right For Your Business: Choosing the right media(s) for advertising can be a hard task. Let the experts guide you through the process with a simple and easy tool.
How To Create A Brand: Creating a long lasting brand is one key to success. This link will explore how this step can be accomplished.
Merchant Circle: Following this useful to link to the Fike Shway page. This is a great tool for small business to have a large impact on your organic search result with yahoo, google, ask, and many other national search engines.
Create A Blog Site Specific To Your Industry: Using blogs to become an expert in your field is a great way to increase your reputation among peers. It is also another way to make money, but be prepared for long hours writting if you plan on making an huge income.
Learn How To Use Myspace To Capture Local Business: Setting up a myspace page can be helpful in capturing local friends who may need your business or service. Learn how I did it here by clicking on this link.
Find Out How To Use ZOOM Info: Another great tool for a small business. Follow this hyperlink for more information on social networking 101.
Ezine Articles are another way to communicate your expertise: A wonderful author grabs some important information about advertising on radio. See if you can find one of her sources.
Useful Links
How To Start A Business
How To Marketing A Business: A fine set of tips on how to market your business.
Top 10 Mistakes of Small Business
How To Advertise Your Business
How To Use Social Networking Sites For Business: Great Blog site on expanding your business using sweat equity.
Which Media Is Right For Your Business: Choosing the right media(s) for advertising can be a hard task. Let the experts guide you through the process with a simple and easy tool.
How To Create A Brand: Creating a long lasting brand is one key to success. This link will explore how this step can be accomplished.
Merchant Circle: Following this useful to link to the Fike Shway page. This is a great tool for small business to have a large impact on your organic search result with yahoo, google, ask, and many other national search engines.
Create A Blog Site Specific To Your Industry: Using blogs to become an expert in your field is a great way to increase your reputation among peers. It is also another way to make money, but be prepared for long hours writting if you plan on making an huge income.
Learn How To Use Myspace To Capture Local Business: Setting up a myspace page can be helpful in capturing local friends who may need your business or service. Learn how I did it here by clicking on this link.
Find Out How To Use ZOOM Info: Another great tool for a small business. Follow this hyperlink for more information on social networking 101.
Ezine Articles are another way to communicate your expertise: A wonderful author grabs some important information about advertising on radio. See if you can find one of her sources.
Bay Area Radio Stations
- Below you will find a complete list of the local radio stations that you can find on the FM dial. If you plan on using any of the Coast Radio stations, please feel free to consult with me prior to contacting them in regards to radio advertising. I have over a decade of using radio successfully to help clients improve their advertising results.
RADIO WORKS
Bay Area Radio Stations
Callsign Frequency Description Market City / Owner
KLLC 97.3 Adult Contemporary San Francisco - CBS
KOHL 89.3 Top 40 Freemont
KJZY 93.7 Smooth jazz Sebastopol - Redwood Empire Stereocasters
KFFG 104.5 Classic Rock San Francisco - Cumulus
KFGY 92.9 Country Station Santa Rosa - Maverick Media
KZSC 88.1 College UC Santa Cruz
KQED 88.5 Public Public Radio - Bay Area
KUSP 88.9 Public Public Radio - Central Coast
KCEA 89.1 Big Band Atherton - Public Radio
KSQQ 96.1 Portuguese San Jose - Coyote Communications
KPFA 89.3 Variety Berkeley - Public
KMTG 89.3 Variety San Jose - Pioneer High School
KPOO 89.5 Soul, Jazz, Blues & Oldies San Francisco - Poor People's Radio
KSMC 89.5 Variety Moraga - St. Mary's College
KFJC 89.7 Cutting Edge Los Altos - Foothill College
KUSF 90.3 Alternative San Francisco - University of San Francisco
KFER 89.9 Religious Santa Cruz - Public
KSJS 90.5 Urban San Jose - San Jose State University
KWMR 90.5 Community Radio Point Reyes - Community Radio
KVHS 90.5 Alternative San Mateo - San Mateo Junior College
KALX 90.7 School Radio Berkeley - California State Berkeley
KHRI 90.7 Christian Bay Area - Christian.net
KCSM 91.1 Community San Mateo - College of San Mateo
KKUP 91.5 Free Radio Cupertino - Community Radio
KALW 91.7 Information Radio Bay Area - Local Public Radio
KLVR 91.9 Christian Music Rocklin - Educational Media Foundation
KKDV 92.1 Variety 70's,80's, & 90's Walnut Creek - Coast Radio
KSJO 92.3 Spanish San Jose - Clear Channel
KTOM 92.7 Hot Country Santa Cruz - Clear Channel
KNGY 92.7 Pure Dance San Francisco - Flying Bear Media
KRZZ 93.3 Regional Mexican San Francisco - Clear Channel
KPFA 94.1 Free Radio Berkeley - Public Radio
KBAY 94.5 Soft Rock Oakland - InterTech Media
KYLD 94.9 Urban, Party Music San Francisco, Clear Channel
KRTY 95.3 Hot Country San Jose - MediaSpan
KBWF 95.7 Fresh Country San Francisco - Entercom
KOIT 96.5 Lite Rock San Francisco - Entercom
KWAV 96.9 Soft Rock Monterey - Private
KISQ 98.1 Old School, R & B San Francisco - Clear Channel
KVRV 97.7 Classic Rock Santa Rosa - Maverick Media
KFOX 98.5 Classic Rock San Francisco - Clear Channel
KSOL 98.9 Regional Mexican San Francisco - Univision
KVMQ 99.7 Rhythmic AC San Francisco - CBS
KBRG 100.3 Recuerdo (Latin Oldies) Bay Area - Private
KZST 100.1 Adult Contemporary Santa Rosa - Redwood Stereocasters
KVVZ 100.7 La Kalle San Francisco - Univision
PCR 87.9 Pirate Radio Bay Area - Unknown
KXTS 100.9 Hispanic Station Santa Rosa - Private
KIOI 101.7 Adult Contemporary San Francisco - Clear Channel
KXFX 101.7 Rock Santa Rosa - Maverick Media
KDFC 102.1 Classical San Francisco - Bonneville
KRSH 95.9 Adult Alternative Rock Santa Rosa - Wine Country Radoi
KNOB 96.7 Classic Rock Santa Rosa - Wine Country Radio
KKIQ 101.7 Variety 70's, 80's, & 90's Pleasanton - Coast Radio
KUIC 95.3 Adult Contemporary Vacaville - Coast Radio
KBLX 102.1 Adult Contemporary, Oldies R & B San Francisco - ICBC Broadcast Holdings
KSCU 103.3 Eclectic Santa Clara - Santa Clara University
KKSF 103.7 Smooth Jazz San Francisco - Clear Channel
KMHX 104.9 HOT Adult Contemporary Santa Rosa - Maverick Media
KVCH 104.1 Christian South Bay - Private
KFOG 104.5 Classic Rock San Francisco - Cumulus
KRPQ 104.9 ???? Santa Rosa - For SALE
KLDZ 104.9 Modern Rock San Jose - Clear Channel
KITS 105.3 Modern Rock - Alternative Blend San Francisco - CBS
KEMR 105.7 ????? East Bay - Up For Sale
KMEL 106.1 Urban Contemporary San Francisco - Clear Channel
KEZR 106.9 Hot Adult Contemporary San Jose - Intertech Media
KIFR 106.9 FM TALK San Francisco - CBS
KSAN 107.7 ROCK San Mateo - Cumulus Broadcasting
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