I have been asked several times this month about those "Cheap" radio buying services that business owners are seeing on the internet after doing a google search: "How To Buy Radio Advertising". It frustrates me that the first potential piece of information that a business owner recieves after trying to educate themselves on using radio advertising as a viable media to advertise their business is information on how to "NOT" to buy radio advertising. Radio Advertising is not "CHEAP". Here is a definition of "cheap" as defined by dictionary.com ;
1. costing very little; relatively low in price; inexpensive: a cheap dress.
2. costing little labor or trouble: Words are cheap.
3. charging low prices: a very cheap store.
4. of little account; of small value; mean; shoddy: cheap conduct; cheap workmanship.
5. embarrassed; sheepish: He felt cheap about his mistake.
6. obtainable at a low rate of interest: when money is cheap.
7. of decreased value or purchasing power, as currency depreciated due to inflation.
8. stingy; miserly: He's too cheap to buy his own brother a cup of coffee.
The problem with putting the word cheap and radio together is that people have the perception that they can buy an effective advertising while buying the cheapest commercial inventory. Here is an inside secret into what is know as "traffic" in radio stations. The cheapest spots or commercials get the lowest priority. Your commercials will get bumped off, switched around, thrown out, or put into placement from Midnight to 5am in the morning. Yep! You heard me, those cheap spots are useless when trying to reach your target audience. Trust me, if you are considering Radio Advertising, their are plenty of professionals who can help you do it the right way.
For more information about how I can help you, visit
San Francisco Radio Advertising Professional, Bay Area Radio Advertising Guru, and East Bay Radio Advertising Solutions ----- Click Here
Friday, June 13, 2008
The Upside Of A Recession: 'The Dumbbells Cut Back... The Smart People Don't'.
The market drops 370 points in a single day, corporate earnings disappoint and housing prices continue to sink.
We are in uncertain economic times. We may be in a recession right now, or could slip into one next week... or next month.
As optimists, we don't like forecasting difficult economic times. But, even optimists have to come to grips with the realities of our uncertain marketplace.
With economic anxiety looming, many of our clients are asking: how should I position and market my firm in the year to come? Assuming yours is a healthy company, here are our general recommendations.
The Cumulative Power Of Marketing
The laws of marketing never change, even in a recession. In fact, if played correctly, they can compound in your favor. Marketing, in any economic environment, is about sustained and integrated activity.
Like the principle of compound interest, a little investment, applied consistently, will pay great dividends down the road. There are of course short term benefits – marketing assists in generating immediate sales – but the real power of your marketing program is cumulative. This cumulative effect drives awareness and ultimately preference in your service so, at the elusive time of need, your prospect thinks of you first.
A sustained marketing effort will help ensure that your pipeline is consistently replenished, leads are properly nurtured, and your market presence is maintained.
The advantages to continuing your marketing in uncertain economic times go far beyond simply maintaining the status quo. The reality is many of your competitors are going to pull back their marketing. As a result, your dollar is going to go further than it is now. Your share of voice will grow. This represents a great opportunity for forward looking firms that are committed to growth because there are still lots of buyers out there.
The Reactionary Response
Many service firms automatically cut expenditures, and marketing is often on top of the list. It's an instinctive response to difficult economic conditions. Almost universally, this response will lead a company to have real trouble in the coming years, recession or no recession.
We can understand why firms think they need to cut back. The sensationalistic media attention given to the economy creates a quiet panic in all of us. We run all sorts of scenarios through our head: clients are going to brace for hard times... they will take longer to make purchases... perhaps they'll even cut service providers. As you think of sales cycles stretching, client retention diminishing, and project size shrinking, you may find yourself looking to cut costs.
Marketing is one of those initial costs that seem easy to reduce. It's hard to measure and you aren't quite sure if it's needed when it's time to hunker down. Why not cut it until things are looking up again? It's easy to justify: "We'll go full force once the market turns, it won't hurt a thing."
The Facts
Study after study demonstrates why this is not wise. Keith Roberts, of PIMS Associates, found firms that increase their marketing spend during a recession actually grow significantly faster than firms that maintain or decrease their marketing spend.1 Additionally, firms that invested more in marketing in a down market realized a 4.3% increase in their ROI. This compared to companies that maintained or cut their level of effort during the two years following a recession.
The study also pointed out that those who increased their marketing efforts during a recession gained market share three times faster in the two years following a recession than businesses that cut their marketing. While service firms don't play the market share game, this does illustrate the cumulative effect of marketing and the opportunity for advancement in a recession.
While the work PIMS did is compelling, it's hardly the only material on the subject:
McGraw Hill found that business to business companies that maintained or increased their marketing during the 1981-82 recession grew during and after the recession at a far greater rate than those who didn't maintain or increase marketing spending.2
The research firm of Meldrum & Fewsmith studied all post World War II recessions and found that advertising aggressively during recessions not only increases sales but it also increases profits, and at a far greater rate than those firms that cut back.3
American Business Media found that maintaining share of mind during an economic downturn directly related to current and future sales and that maintaining share of mind costs much less than rebuilding it after a period of marketing inactivity.4
According to Coopers & Lybrand, marketing during a time of economic difficultly solidifies your client case, portrays you as stable, takes business away from less aggressive competitors and positions your firm well for post recession growth.5
We could go on, but we're sure you get the point – this storyline, and the research behind it, is compelling.
The Silver Lining
As legendry ad man Ed McCabe puts it, "All great enterprises move forward in a recession, and the weaklings move back. The dumbbells cut back...the smart people don't."
Be one of the "smart people." Whether there will be or won't be a recession, maintaining a healthy marketing program will only build on what you have already developed. And maintaining and growing what you have toiled long and hard over requires careful planning, decisive execution, and plain old guts. Now more than ever the money you spend now on marketing matters. Not because dark times loom, but because there is real opportunity out there right now.
We are in uncertain economic times. We may be in a recession right now, or could slip into one next week... or next month.
As optimists, we don't like forecasting difficult economic times. But, even optimists have to come to grips with the realities of our uncertain marketplace.
With economic anxiety looming, many of our clients are asking: how should I position and market my firm in the year to come? Assuming yours is a healthy company, here are our general recommendations.
The Cumulative Power Of Marketing
The laws of marketing never change, even in a recession. In fact, if played correctly, they can compound in your favor. Marketing, in any economic environment, is about sustained and integrated activity.
Like the principle of compound interest, a little investment, applied consistently, will pay great dividends down the road. There are of course short term benefits – marketing assists in generating immediate sales – but the real power of your marketing program is cumulative. This cumulative effect drives awareness and ultimately preference in your service so, at the elusive time of need, your prospect thinks of you first.
A sustained marketing effort will help ensure that your pipeline is consistently replenished, leads are properly nurtured, and your market presence is maintained.
The advantages to continuing your marketing in uncertain economic times go far beyond simply maintaining the status quo. The reality is many of your competitors are going to pull back their marketing. As a result, your dollar is going to go further than it is now. Your share of voice will grow. This represents a great opportunity for forward looking firms that are committed to growth because there are still lots of buyers out there.
The Reactionary Response
Many service firms automatically cut expenditures, and marketing is often on top of the list. It's an instinctive response to difficult economic conditions. Almost universally, this response will lead a company to have real trouble in the coming years, recession or no recession.
We can understand why firms think they need to cut back. The sensationalistic media attention given to the economy creates a quiet panic in all of us. We run all sorts of scenarios through our head: clients are going to brace for hard times... they will take longer to make purchases... perhaps they'll even cut service providers. As you think of sales cycles stretching, client retention diminishing, and project size shrinking, you may find yourself looking to cut costs.
Marketing is one of those initial costs that seem easy to reduce. It's hard to measure and you aren't quite sure if it's needed when it's time to hunker down. Why not cut it until things are looking up again? It's easy to justify: "We'll go full force once the market turns, it won't hurt a thing."
The Facts
Study after study demonstrates why this is not wise. Keith Roberts, of PIMS Associates, found firms that increase their marketing spend during a recession actually grow significantly faster than firms that maintain or decrease their marketing spend.1 Additionally, firms that invested more in marketing in a down market realized a 4.3% increase in their ROI. This compared to companies that maintained or cut their level of effort during the two years following a recession.
The study also pointed out that those who increased their marketing efforts during a recession gained market share three times faster in the two years following a recession than businesses that cut their marketing. While service firms don't play the market share game, this does illustrate the cumulative effect of marketing and the opportunity for advancement in a recession.
While the work PIMS did is compelling, it's hardly the only material on the subject:
McGraw Hill found that business to business companies that maintained or increased their marketing during the 1981-82 recession grew during and after the recession at a far greater rate than those who didn't maintain or increase marketing spending.2
The research firm of Meldrum & Fewsmith studied all post World War II recessions and found that advertising aggressively during recessions not only increases sales but it also increases profits, and at a far greater rate than those firms that cut back.3
American Business Media found that maintaining share of mind during an economic downturn directly related to current and future sales and that maintaining share of mind costs much less than rebuilding it after a period of marketing inactivity.4
According to Coopers & Lybrand, marketing during a time of economic difficultly solidifies your client case, portrays you as stable, takes business away from less aggressive competitors and positions your firm well for post recession growth.5
We could go on, but we're sure you get the point – this storyline, and the research behind it, is compelling.
The Silver Lining
As legendry ad man Ed McCabe puts it, "All great enterprises move forward in a recession, and the weaklings move back. The dumbbells cut back...the smart people don't."
Be one of the "smart people." Whether there will be or won't be a recession, maintaining a healthy marketing program will only build on what you have already developed. And maintaining and growing what you have toiled long and hard over requires careful planning, decisive execution, and plain old guts. Now more than ever the money you spend now on marketing matters. Not because dark times loom, but because there is real opportunity out there right now.
Thursday, June 5, 2008
Top Keyword Results For May 2008, Keyword; Advertising
advertising,
internet advertising,
online advertising,
advertising agency,
advertising promotion,
web site advertising,
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free advertising,
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e mail advertising,
newspaper advertising,
outdoor advertising,
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aerial advertising services,
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radio advertising,
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search engine advertising,
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advertising pen,
business advertising,
pixel advertising,
yellow pages advertising,
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promotional product advertising,
what stick why most advertising fail and how to guarantee yours succeeds,
mortgage advertising,
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advertising sales
classified advertising
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local advertising
business marketing advertising internet marketing general,
print advertising,
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television advertising,
mobile advertising,
orlando advertising,
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billboard advertising,
crayon direct advertising,
internet advertising company,
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served advertising complex,
ezine advertising,
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tv commercial advertising,
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google advertising tool cashing in with adsense adwords and the google apis,
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business marketing advertising general,
advertising photography,
advertising age,
advertising design,
online gambling advertising,
direct response advertising,
magazine advertising,
advertising inflatables,
advertising outdoor billboard,
cable tv advertising,
advertising links,
small business advertising,
advertising media,
pay click advertising,
post card advertising,
real estate advertising,
internet advertising,
online advertising,
advertising agency,
advertising promotion,
web site advertising,
web advertising,
free advertising,
pay per click advertising,
marketing and advertising,
marketing advertising,
direct mail advertising,
banner advertising,
specialty advertising,
advertising mlm business opportunity,
promotional advertising,
advertising job,
yahoo advertising,
email advertising,
advertising company,
advertising career,
ppc advertising,
advertising clipping services,
e mail advertising,
newspaper advertising,
outdoor advertising,
tv advertising,
internet marketing advertising,
aerial advertising services,
free online advertising,
advertising service,
advertising balloon,
radio advertising,
free internet advertising,
internet advertising agency,
search engine advertising,
online advertising agency,
advertising pen,
business advertising,
pixel advertising,
yellow pages advertising,
advertising space,
promotional product advertising,
what stick why most advertising fail and how to guarantee yours succeeds,
mortgage advertising,
think two product ahead secret the big advertising agency don t want you to know and how to use them for bigger profits,
advertising sales
classified advertising
advertising slogan
advertising software
local advertising
business marketing advertising internet marketing general,
print advertising,
advertising firm,
television advertising,
mobile advertising,
orlando advertising,
advertising agency and services,
billboard advertising,
crayon direct advertising,
internet advertising company,
advertising directory,
served advertising complex,
ezine advertising,
advertising product,
advertising campaign,
tv commercial advertising,
pay per click banner advertising,
internet banner advertising,
advertising school,
advertising idea,
web banner advertising,
car advertising,
restaurant advertising,
advertising agency web site,
advertising sign,
free web site advertising,
advertising job chicago,
advertising agency software,
super bowl advertising,
google advertising tool cashing in with adsense adwords and the google apis,
robbie williams advertising space,
pace picante hispanic advertising agency,
television advertising commercial,
business marketing advertising general,
advertising photography,
advertising age,
advertising design,
online gambling advertising,
direct response advertising,
magazine advertising,
advertising inflatables,
advertising outdoor billboard,
cable tv advertising,
advertising links,
small business advertising,
advertising media,
pay click advertising,
post card advertising,
real estate advertising,
Tuesday, May 27, 2008
Radio Advertising Today
In today's market it is getting tougher and tougher to break thru the clutter. It is more important that ever to have the right professional on each project you do. Check out this radio advertising site to find that professional:
The Right Professional for your Radio Advertising needs, click here
The Right Professional for your Radio Advertising needs, click here
Thursday, May 22, 2008
Radio Heard Here – FAQs
Radio Heard Here – FAQs
1. What is Radio Heard Here?
Radio Heard Here is a far-reaching, multiyear initiative designed to reignite the public’s passion
for radio. The fact is, despite the arrival of new communications and entertainment devices within
the past 20 years or so, radio has maintained its integral and near-ubiquitous presence in most
people’s lives. In fact, more than 235 million Americans say that radio plays an important role in
their lives. Radio Heard Here will showcase the many ways that radio has continued to adapt, to
innovate and to maintain its relevance in a digital world.
2. Who is behind this initiative?
Radio Heard Here is being made possible by a coalition of three major players from within the
broadcasting industry – the National Association of Broadcasters, the Radio Advertising Bureau
and the HD Digital Radio Alliance. These three organizations are overseeing the various educational
and promotional elements of the campaign, and the presidents/CEOs of each organization (David
Rehr, NAB; Jeff Haley, RAB; and Peter Ferrara, HDDRA) will be playing active and prominent
roles within the campaign. In addition to these major players, the campaign also will involve a variety of
industry partners, including Internet Service Providers, advertising agencies and other creative outlets.
3. What’s the impetus behind it?
There is understandable enthusiasm for new entertainment technologies. But in a world of digital
downloads, streaming audio and MP3 players, Americans have continued overwhelmingly to tune in to
radio to be entertained and informed. The radio industry never left – but it did seem quiet compared
to its new competitors in the marketplace. Radio has now reemerged with a greater sense of vitality,
versatility and innovation. The industry has invested millions of dollars in new technology – HD
radio and new delivery devices, for example – as well as made significant strides toward improving
the quality and diversity of its content. While Americans have more options than ever before about
where they find information and entertainment, radio is responding to this competitive landscape
by enhancing the listening experience in bold new ways. Communicating this renaissance in radio
is what Radio Heard Here is all about.
4. What are the objectives of the campaign?
Radio Heard Here seeks to change the public’s perceptions about the future of radio. This is a medium
that is approaching its centennial anniversary and Radio Heard Here not only will remind Americans
about the relevance of radio in their lives, but also will inform them of the innovative ways that
radio is expected to improve in both the programming and technology in the years ahead.
www.radioheardhere.com
Radio Heard Here – FAQs (continued)
5. What will the campaign entail?
The initiative will feature:
A broad-based advertising campaign called “Radio Heard Here”.
Outreach to industry and trade partners, which will include a prominent Web presence, a variety
of regular blogs, and a campaign to educate the creative community within advertising agencies
and universities on how to successfully write and place radio advertising.
Public relations, which will target the industry, trade media and other key influencers.
A viral communications component, which will involve videos produced for YouTube, MySpace,
Google Video and the like.
6. Why now?
The level of activity and innovation happening now within the radio industry is unprecedented, and
consequently there is no better time than now to begin communicating the many ways that radio is
adapting, changing, exploring, innovating, investing and responding to a changing world. As the
industry approaches the 100th anniversary of its first commercial broadcast, it is a fitting time to
celebrate radio’s significant achievements and focus on the bright future the industry has ahead of it.
1. What is Radio Heard Here?
Radio Heard Here is a far-reaching, multiyear initiative designed to reignite the public’s passion
for radio. The fact is, despite the arrival of new communications and entertainment devices within
the past 20 years or so, radio has maintained its integral and near-ubiquitous presence in most
people’s lives. In fact, more than 235 million Americans say that radio plays an important role in
their lives. Radio Heard Here will showcase the many ways that radio has continued to adapt, to
innovate and to maintain its relevance in a digital world.
2. Who is behind this initiative?
Radio Heard Here is being made possible by a coalition of three major players from within the
broadcasting industry – the National Association of Broadcasters, the Radio Advertising Bureau
and the HD Digital Radio Alliance. These three organizations are overseeing the various educational
and promotional elements of the campaign, and the presidents/CEOs of each organization (David
Rehr, NAB; Jeff Haley, RAB; and Peter Ferrara, HDDRA) will be playing active and prominent
roles within the campaign. In addition to these major players, the campaign also will involve a variety of
industry partners, including Internet Service Providers, advertising agencies and other creative outlets.
3. What’s the impetus behind it?
There is understandable enthusiasm for new entertainment technologies. But in a world of digital
downloads, streaming audio and MP3 players, Americans have continued overwhelmingly to tune in to
radio to be entertained and informed. The radio industry never left – but it did seem quiet compared
to its new competitors in the marketplace. Radio has now reemerged with a greater sense of vitality,
versatility and innovation. The industry has invested millions of dollars in new technology – HD
radio and new delivery devices, for example – as well as made significant strides toward improving
the quality and diversity of its content. While Americans have more options than ever before about
where they find information and entertainment, radio is responding to this competitive landscape
by enhancing the listening experience in bold new ways. Communicating this renaissance in radio
is what Radio Heard Here is all about.
4. What are the objectives of the campaign?
Radio Heard Here seeks to change the public’s perceptions about the future of radio. This is a medium
that is approaching its centennial anniversary and Radio Heard Here not only will remind Americans
about the relevance of radio in their lives, but also will inform them of the innovative ways that
radio is expected to improve in both the programming and technology in the years ahead.
www.radioheardhere.com
Radio Heard Here – FAQs (continued)
5. What will the campaign entail?
The initiative will feature:
A broad-based advertising campaign called “Radio Heard Here”.
Outreach to industry and trade partners, which will include a prominent Web presence, a variety
of regular blogs, and a campaign to educate the creative community within advertising agencies
and universities on how to successfully write and place radio advertising.
Public relations, which will target the industry, trade media and other key influencers.
A viral communications component, which will involve videos produced for YouTube, MySpace,
Google Video and the like.
6. Why now?
The level of activity and innovation happening now within the radio industry is unprecedented, and
consequently there is no better time than now to begin communicating the many ways that radio is
adapting, changing, exploring, innovating, investing and responding to a changing world. As the
industry approaches the 100th anniversary of its first commercial broadcast, it is a fitting time to
celebrate radio’s significant achievements and focus on the bright future the industry has ahead of it.
Radio Heard Here
Dear Friend of Radio,
They say that radio is making a comeback, but you and I know that it never went away. Radio has been
an integral part of our lives for almost 90 years and is still going strong.
But, like any long-term relationship, things have become a little predictable. It just needs a little help
to reignite the passion.
That’s why the National Association of Broadcasters – together with the Radio Advertising Bureau, HD Digital
Radio Alliance and others – recently launched Radio 2020, a comprehensive, multimillion-dollar, multiyear
initiative designed to reinvigorate the medium.
It is with great pleasure that I introduce Radio Heard Here, the initiative’s far-ranging advertising and
promotional campaign. Radio Heard Here is designed to showcase the broadening versatility of radio
content, the pioneering innovation of its technology and radio’s continued relevance in the lives of Americans.
Enclosed you will find a packet of materials describing the campaign in further detail, including facts
about the campaign, and biographies of the key players.
It’s a dynamic time in our industry with tremendous innovation and opportunity. Please join us in this endeavor.
Best wishes.
Sincerely,
David Rehr Jeff Haley
President and CEO President and CEO
National Association of Broadcasters Radio Advertising Bureau
They say that radio is making a comeback, but you and I know that it never went away. Radio has been
an integral part of our lives for almost 90 years and is still going strong.
But, like any long-term relationship, things have become a little predictable. It just needs a little help
to reignite the passion.
That’s why the National Association of Broadcasters – together with the Radio Advertising Bureau, HD Digital
Radio Alliance and others – recently launched Radio 2020, a comprehensive, multimillion-dollar, multiyear
initiative designed to reinvigorate the medium.
It is with great pleasure that I introduce Radio Heard Here, the initiative’s far-ranging advertising and
promotional campaign. Radio Heard Here is designed to showcase the broadening versatility of radio
content, the pioneering innovation of its technology and radio’s continued relevance in the lives of Americans.
Enclosed you will find a packet of materials describing the campaign in further detail, including facts
about the campaign, and biographies of the key players.
It’s a dynamic time in our industry with tremendous innovation and opportunity. Please join us in this endeavor.
Best wishes.
Sincerely,
David Rehr Jeff Haley
President and CEO President and CEO
National Association of Broadcasters Radio Advertising Bureau
RADIO COALITION KICKS OFF INITIATIVE
Radio Heard Here Keeps Americans in Tune with Radio’s Advances
Washington, D.C., April 15, 2008 – In a world of mobile digital devices, digital downloads and streaming
audio, one of the most venerable and pervasive forms of media – radio – is launching a major initiative
designed to underscore the broadening versatility of its content, the pioneering innovation of its technology
and the continuing relevance of the medium in Americans’ lives.
Radio Heard Here – a comprehensive, multidimensional, multiyear initiative made possible by a partnership
among the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD Digital
Radio Alliance – is kicking off this spring with a series of far-reaching elements focused on turning up
the volume on radio’s reemerging presence in a digital world.
“The sleeping giant has awakened,” said David Rehr, NAB president and CEO. “For close to a century,
radio has had a ubiquitous and integral presence in our nation’s life, and today more than 235 million
Americans turn to radio each week to be informed and entertained. Despite its universal presence, or
perhaps because of it, radio’s abiding impact has been overlooked and underappreciated. The medium,
however, has a bright future, and Radio Heard Here will help showcase radio’s robust advances, particularly
in harnessing new technology and expanding and enhancing the diversity of its content.”
“We are seeing a renaissance in radio with respect to programming – programming that has become
more versatile, more experimental and of a higher quality than ever before,” said Jeff Haley, president
and CEO of RAB. “This is an industry that is being bold, taking risks and engaging audiences in a variety
of creative ways. And listeners are taking note. More than 90% of Americans say that radio continues
to play an important role in their lives.”
“Radio is not standing still, nor resting on our laurels,” said Peter Ferrara, CEO, HD Digital Radio Alliance.
“The radio industry has invested millions of dollars in recent years on new technologies designed to
expand and improve the delivery of radio programming. Our investment in HD technology, the embrace of
online streaming content, the convergence of radio with such modern devices as mobile phones and
MP3 players – these and other efforts demonstrate our broad commitment to keeping radio a current
and relevant part of the nation’s cultural landscape.”
Washington, D.C., April 15, 2008 – In a world of mobile digital devices, digital downloads and streaming
audio, one of the most venerable and pervasive forms of media – radio – is launching a major initiative
designed to underscore the broadening versatility of its content, the pioneering innovation of its technology
and the continuing relevance of the medium in Americans’ lives.
Radio Heard Here – a comprehensive, multidimensional, multiyear initiative made possible by a partnership
among the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD Digital
Radio Alliance – is kicking off this spring with a series of far-reaching elements focused on turning up
the volume on radio’s reemerging presence in a digital world.
“The sleeping giant has awakened,” said David Rehr, NAB president and CEO. “For close to a century,
radio has had a ubiquitous and integral presence in our nation’s life, and today more than 235 million
Americans turn to radio each week to be informed and entertained. Despite its universal presence, or
perhaps because of it, radio’s abiding impact has been overlooked and underappreciated. The medium,
however, has a bright future, and Radio Heard Here will help showcase radio’s robust advances, particularly
in harnessing new technology and expanding and enhancing the diversity of its content.”
“We are seeing a renaissance in radio with respect to programming – programming that has become
more versatile, more experimental and of a higher quality than ever before,” said Jeff Haley, president
and CEO of RAB. “This is an industry that is being bold, taking risks and engaging audiences in a variety
of creative ways. And listeners are taking note. More than 90% of Americans say that radio continues
to play an important role in their lives.”
“Radio is not standing still, nor resting on our laurels,” said Peter Ferrara, CEO, HD Digital Radio Alliance.
“The radio industry has invested millions of dollars in recent years on new technologies designed to
expand and improve the delivery of radio programming. Our investment in HD technology, the embrace of
online streaming content, the convergence of radio with such modern devices as mobile phones and
MP3 players – these and other efforts demonstrate our broad commitment to keeping radio a current
and relevant part of the nation’s cultural landscape.”
Sunday, May 11, 2008
Top 100 Social Sites
Rank Social Networking Sites (Alexa/Google PR)
1 http://360.yahoo.com (1/7)
2 http://www.orkut.com (2/9)
3 http://spaces.live.com (4/ 8)
4 http://www.myspace.com (6/ 8)
5 http://www.facebook.com (7/ 8)
6 http://www.hi5.com (8/6)
7 http://www.friendster.com (14/7)
8 http://www.fotolog.com (15/7)
9 http://www.livejournal.com (60/8)
10 http://www.xanga.com (99/7)
11 http://www.bebo.com (104/7)
12 http://www.multiply.com (108/6)
13 http://www.linkedin.com (205/7)
14 http://www.stumbleupon.com (298/8)
15 http://www.gaiaonline.com (300/6)
16 http://www.last.fm (304/7)
17 http://www.piczo.com (351/6)
18 http://my.opera.com/community (495/8)
19 http://www.buzznet.com (593/6)
20 http://www.imvu.com (607/6)
21 http://www.twitter.com (639/8)
22 http://www.squidoo.com (728/7)
23 http://www.mybloglog.com (769/7)
24 http://www.wayn.com (816/5)
25 http://www.slashdot.org (1,094/9)
26 http://www.blackplanet.com (1,136/5)
27 http://www.ning.com (1,286/7)
28 http://www.myyearbook.com (1,403/5)
29 http://www.meetup.com (1,664/8)
30 http://www.classmates.com (1,692/7)
31 http://www.unyk.com (1,865/4)
32 http://www.vox.com (1,897/7)
33 http://www.faceparty.com (2,058/5)
34 http://www.yuwie.com (2,124/5)
35 http://www.yelp.com (2,177/6)
36 http://www.hubpages.com (2,632/6)
37 http://www.secondlife.com (2,771/8)
38 http://www.nexopia.com (3,378/4)
39 http://www.mobango.com (4,085/4)
40 http://www.43things.com (4,204/7)
41 http://www.tribe.net (4,211/6)
42 http://www.fanpop.com (4,839/5)
43 http://www.reunion.com (4,968/5)
44 http://www.greatestjournal.com (5,150/5)
45 http://www.care2.com (5,176/6)
46 http://www.migente.com (5,272/5)
47 http://uk.tribe.net (5,635/1)
48 http://community.adlandpro.com (6,207/1)
49 http://www.broadcaster.com (6,246/5)
50 http://www.ecademy.com (6,710/7)
51 http://www.couchsurfing.com (7,058/6)
52 http://www.downelink.com (7,490/5)
53 http://www.mog.com (10,312/6)
54 http://www.gazzag.com (10,458/1)
55 http://www.ryze.com (13,792/6)
56 http://www.gather.com (14,294/6)
57 http://www.zaadz.com (15,909/5)
58 http://www.librarything.com (17,191/7)
59 http://www.xuqa.com (18,810/5)
60 http://www.directmatches.com (19,811/3)
61 http://www.profileheaven.com (20,430/5)
62 http://www.dogster.com (22,382/6)
63 http://www.eons.com (23,951/7)
64 http://start.aimpages.com (26,586/6)
65 http://www.passado.com (29,966/5)
66 http://www.ruckus.com (31,343/6)
67 http://www.travbuddy.com (31,852/5)
68 http://www.student.com (32,949/5)
69 http://www.sosyalan.com (39,410/3)
70 http://www.graduates.com (56,012/5)
71 http://www.tagworld.com (56,274/6)
72 http://www.takingitglobal.org (58,663/6)
73 http://www.blurty.com (72,692/5)
74 http://www.bizpreneur.com (88,278/3)
75 http://www.deadjournal.com (106,356/6)
76 http://www.mygamma.com (108,786/1)
77 http://www.trade-pals.com (119,086/4)
78 http://www.musicforte.com (123,719/6)
79 http://www.consumating.com (124,922/7)
80 http://www.meetin.org (132,335/4)
81 http://www.wallop.com (150,190/6)
82 http://www.mugshot.org (181,098/7)
83 http://www.dandelife.com (188,889/6)
84 http://www.dodgeball.com (189,116/6)
85 http://www.groovenet.ph (204,372/3)
86 http://www.itsjustcoffee.com (242,134/4)
87 http://www.oyaye.com (243,763/3)
88 http://www.socialgrid.com (285,886/5)
89 http://www.tripconnect.com (327,071/6)
90 http://www.decayenne.com (349,546/4)
91 http://www.listography.com (436,905/4)
92 http://www.flingr.com (458,075/4)
93 http://www.kontakan.com (641,254/3)
94 http://www.katropa.com (932,484/4)
95 http://www.intellectconnect.com (940,414/3)
96 http://www.bizfriendz.com (975,651/3)
97 http://www.sitespaces.net (1,040,719/3)
98 http://www.refer-online.com (1,433,365/3)
99 http://www.yapperz.com (1,741,210/3)
100 http://www.babbello.com (1,994,389/4)
1 http://360.yahoo.com (1/7)
2 http://www.orkut.com (2/9)
3 http://spaces.live.com (4/ 8)
4 http://www.myspace.com (6/ 8)
5 http://www.facebook.com (7/ 8)
6 http://www.hi5.com (8/6)
7 http://www.friendster.com (14/7)
8 http://www.fotolog.com (15/7)
9 http://www.livejournal.com (60/8)
10 http://www.xanga.com (99/7)
11 http://www.bebo.com (104/7)
12 http://www.multiply.com (108/6)
13 http://www.linkedin.com (205/7)
14 http://www.stumbleupon.com (298/8)
15 http://www.gaiaonline.com (300/6)
16 http://www.last.fm (304/7)
17 http://www.piczo.com (351/6)
18 http://my.opera.com/community (495/8)
19 http://www.buzznet.com (593/6)
20 http://www.imvu.com (607/6)
21 http://www.twitter.com (639/8)
22 http://www.squidoo.com (728/7)
23 http://www.mybloglog.com (769/7)
24 http://www.wayn.com (816/5)
25 http://www.slashdot.org (1,094/9)
26 http://www.blackplanet.com (1,136/5)
27 http://www.ning.com (1,286/7)
28 http://www.myyearbook.com (1,403/5)
29 http://www.meetup.com (1,664/8)
30 http://www.classmates.com (1,692/7)
31 http://www.unyk.com (1,865/4)
32 http://www.vox.com (1,897/7)
33 http://www.faceparty.com (2,058/5)
34 http://www.yuwie.com (2,124/5)
35 http://www.yelp.com (2,177/6)
36 http://www.hubpages.com (2,632/6)
37 http://www.secondlife.com (2,771/8)
38 http://www.nexopia.com (3,378/4)
39 http://www.mobango.com (4,085/4)
40 http://www.43things.com (4,204/7)
41 http://www.tribe.net (4,211/6)
42 http://www.fanpop.com (4,839/5)
43 http://www.reunion.com (4,968/5)
44 http://www.greatestjournal.com (5,150/5)
45 http://www.care2.com (5,176/6)
46 http://www.migente.com (5,272/5)
47 http://uk.tribe.net (5,635/1)
48 http://community.adlandpro.com (6,207/1)
49 http://www.broadcaster.com (6,246/5)
50 http://www.ecademy.com (6,710/7)
51 http://www.couchsurfing.com (7,058/6)
52 http://www.downelink.com (7,490/5)
53 http://www.mog.com (10,312/6)
54 http://www.gazzag.com (10,458/1)
55 http://www.ryze.com (13,792/6)
56 http://www.gather.com (14,294/6)
57 http://www.zaadz.com (15,909/5)
58 http://www.librarything.com (17,191/7)
59 http://www.xuqa.com (18,810/5)
60 http://www.directmatches.com (19,811/3)
61 http://www.profileheaven.com (20,430/5)
62 http://www.dogster.com (22,382/6)
63 http://www.eons.com (23,951/7)
64 http://start.aimpages.com (26,586/6)
65 http://www.passado.com (29,966/5)
66 http://www.ruckus.com (31,343/6)
67 http://www.travbuddy.com (31,852/5)
68 http://www.student.com (32,949/5)
69 http://www.sosyalan.com (39,410/3)
70 http://www.graduates.com (56,012/5)
71 http://www.tagworld.com (56,274/6)
72 http://www.takingitglobal.org (58,663/6)
73 http://www.blurty.com (72,692/5)
74 http://www.bizpreneur.com (88,278/3)
75 http://www.deadjournal.com (106,356/6)
76 http://www.mygamma.com (108,786/1)
77 http://www.trade-pals.com (119,086/4)
78 http://www.musicforte.com (123,719/6)
79 http://www.consumating.com (124,922/7)
80 http://www.meetin.org (132,335/4)
81 http://www.wallop.com (150,190/6)
82 http://www.mugshot.org (181,098/7)
83 http://www.dandelife.com (188,889/6)
84 http://www.dodgeball.com (189,116/6)
85 http://www.groovenet.ph (204,372/3)
86 http://www.itsjustcoffee.com (242,134/4)
87 http://www.oyaye.com (243,763/3)
88 http://www.socialgrid.com (285,886/5)
89 http://www.tripconnect.com (327,071/6)
90 http://www.decayenne.com (349,546/4)
91 http://www.listography.com (436,905/4)
92 http://www.flingr.com (458,075/4)
93 http://www.kontakan.com (641,254/3)
94 http://www.katropa.com (932,484/4)
95 http://www.intellectconnect.com (940,414/3)
96 http://www.bizfriendz.com (975,651/3)
97 http://www.sitespaces.net (1,040,719/3)
98 http://www.refer-online.com (1,433,365/3)
99 http://www.yapperz.com (1,741,210/3)
100 http://www.babbello.com (1,994,389/4)
Sunday, April 20, 2008
Effective Advertising Copy means saying "So What"
"So What"...the simple test for any copy that will save million$$ on ineffective text
Consumer skepticism is at an all time high with 30,000 advertising messages bombarding our psyche each day. Ultimately, consumers only care about what makes their life better and they sift through those messages based on that test. You can gage the impact of your copy based on the simple, yet effective, “So What!” test.
Read out loud every line of copy you plan on using in your brochure copy, radio copy, newspaper copy, or web copy. If your target market could respond to that copy with an honest “So What”....you can deem that copy unnecessary.
We’ve got the best prices of the season”
-So what!
“Locally owned and in business for 40 years”
-So what!”
“We’ve got the best selection and a friendly staff to service you”
-So what!”
“You’d pay $29.95 everywhere in town but this week we can offer it to you at just $19.95”
-Now you’ve got my attention!
“We’ve been backing up our ‘satisfaction or you money back’ guarentee for 40 years...why would you take a risk anywhere else”
-Now you’ve got my attention!
“With over 22,000 different items in the store, you’ll be able to take care of all of your needs in one stop.”
-Now you’ve got my attention!
The “So What Test” is the most painful and valueable tool in your marketing tool chest.
"The Eyes have it"-A surefire way to supercharge you print advertising and guarantee every reader sees your ad.
Psychologists established years ago that mentally healthy humans have an innate need to maintain eye contact. Tests confirmed that it is uncomfortable for humans to confront another person, and even a picture of another person, without making eye contact.
The first goal of any visual marketing tool is to command the target audiences’ attention. Without initial attention, the message will never be delivered. The cheapest, and most effective, way to command that attention is to include the “eyes” of a human being. It will not only instantly direct the reader’s attention to your message, it will also ‘humanize’ the marketing message and create an emotional attachment that most ads only hope to achieve.
Add a human face with compelling eyes, or at the very least, just eyes to every visual marketing campaign you create.
Test it yourself or on you family. It works 100% of the time.
Consumer skepticism is at an all time high with 30,000 advertising messages bombarding our psyche each day. Ultimately, consumers only care about what makes their life better and they sift through those messages based on that test. You can gage the impact of your copy based on the simple, yet effective, “So What!” test.
Read out loud every line of copy you plan on using in your brochure copy, radio copy, newspaper copy, or web copy. If your target market could respond to that copy with an honest “So What”....you can deem that copy unnecessary.
We’ve got the best prices of the season”
-So what!
“Locally owned and in business for 40 years”
-So what!”
“We’ve got the best selection and a friendly staff to service you”
-So what!”
“You’d pay $29.95 everywhere in town but this week we can offer it to you at just $19.95”
-Now you’ve got my attention!
“We’ve been backing up our ‘satisfaction or you money back’ guarentee for 40 years...why would you take a risk anywhere else”
-Now you’ve got my attention!
“With over 22,000 different items in the store, you’ll be able to take care of all of your needs in one stop.”
-Now you’ve got my attention!
The “So What Test” is the most painful and valueable tool in your marketing tool chest.
"The Eyes have it"-A surefire way to supercharge you print advertising and guarantee every reader sees your ad.
Psychologists established years ago that mentally healthy humans have an innate need to maintain eye contact. Tests confirmed that it is uncomfortable for humans to confront another person, and even a picture of another person, without making eye contact.
The first goal of any visual marketing tool is to command the target audiences’ attention. Without initial attention, the message will never be delivered. The cheapest, and most effective, way to command that attention is to include the “eyes” of a human being. It will not only instantly direct the reader’s attention to your message, it will also ‘humanize’ the marketing message and create an emotional attachment that most ads only hope to achieve.
Add a human face with compelling eyes, or at the very least, just eyes to every visual marketing campaign you create.
Test it yourself or on you family. It works 100% of the time.
Monday, March 31, 2008
Thursday, March 20, 2008
Constant Contact and Email Marketing Strategies
Ready to open the lines of communication? Speak and listen with Email Marketing and Survey by Constant Contact, and begin an ongoing dialogue with your customers, members, or clients. Email Marketing and Survey helps you build strong, lasting relationships.
With Email Marketing you can stay connected and get your message out. Survey lets customers communicate back to you—with new ideas and feedback to better understand and meet their needs. You'll gain a broader, more representative view of what customers or members really think about your products, services and communications.
Survey gives you new insight that helps you gain the focus you need to meet customer needs...and deliver what they want. And with Email Marketing, you can close the communication loop. Your audience will know you listened to them when they receive your targeted, follow-up email communications.
* Create professional email campaigns and online surveys—in no time at all—with step-by-step wizards and more than 200 easy-to-use templates
* Get survey feedback and measure email campaign results in real time with instant tracking and reporting
* Uncover revealing trends and patterns with Survey's powerful filtering option and easy-to-read graphs and charts
* Manage your email and survey lists, and reporting—all in one place with one, integrated Constant Contact account
* Create targeted email lists based on survey response, and follow-up with relevant email communications
Open the lines of communications with your customers or members. Begin a dialogue with Email Marketing and Survey by Constant Contact today! Email Marketing and Survey helps you build strong, lasting relationships.
Email Marketing
Survey by Constant Contact— makes conducting online surveys simple, fast, and highly affordable—no technical or market research skills are required. Survey gives you insight, new ideas and the knowledge to help meet customer needs...keep them...and grow your organization. You'll make more informed decisions—because you'll have a broader, more representative view of what your customers and members really think about your products, services, and communications.
With Survey by Constant Contact, you can:
* Create online surveys fast, with our step-by-step Survey Wizard—or create your survey from scratch
* Choose from more than 40 professionally-written survey templates—from member satisfaction to testing new products
* Save time—with questions and answer choices written by experts
* Invite survey participants with an email invitation or post a survey link on your website
* Manage your survey contacts with email list management
* Interpret results fast with easy-to-read graphs and charts
* Export results in Excel for comparison over time
* Choose to add Email Marketing to your account—manage your contact lists and reporting in one place (optional)
With your online survey results, you can:
* View summary or drill-down to individual survey responses
* Uncover revealing trends and patterns with Survey's powerful filtering option
* Create targeted email lists based on survey responses, and then follow-up with relevant communications
Discover how the power of Survey by Constant Contact can help you better understand your customers...meet their needs...and have them coming back—again and again.
With Survey by Constant Contact, you can:
* Create online surveys fast, with our step-by-step Survey Wizard—or create your survey from scratch
* Choose from more than 40 professionally-written survey templates—from member satisfaction to testing new products
* Save time—with questions and answer choices written by experts
* Invite survey participants with an email invitation or post a survey link on your website
* Manage your survey contacts with email list management
* Interpret results fast with easy-to-read graphs and charts
* Export results in Excel for comparison over time
* Choose to add Email Marketing to your account—manage your contact lists and reporting in one place (optional)
With your online survey results, you can:
* View summary or drill-down to individual survey responses
* Uncover revealing trends and patterns with Survey's powerful filtering option
* Create targeted email lists based on survey responses, and then follow-up with relevant communications
Discover how the power of Survey by Constant Contact can help you better understand your customers...meet their needs...and have them coming back—again and again.
Tuesday, March 11, 2008
Best way to populate your Myspace Page
Using social networking sites effectively today is easy. You need his software
Directory Submission Tool
This is the best directory submission software on the marketing today, click on the banner to buy.
Monday, February 4, 2008
Merchant Circle Reviews
Check out my reviews from Merchant Circle. Business in the East Bay are starting to reap the benefits of "Fike Shway".
If you own a business in Walnut Creek, Concord, Pleasant Hill, Pleasanton, Danville, Orinda, San Ramon, Livermore, Dublin, Alamo, Blackhawk, Brentwood, Pittsburg, Lafayette, Moraga, Tracy, you should check out:
Bay Area Radio Advertising
If you own a business in Walnut Creek, Concord, Pleasant Hill, Pleasanton, Danville, Orinda, San Ramon, Livermore, Dublin, Alamo, Blackhawk, Brentwood, Pittsburg, Lafayette, Moraga, Tracy, you should check out:
Bay Area Radio Advertising
Saturday, January 26, 2008
Wednesday, January 23, 2008
Monday, January 21, 2008
Alexa Code
I am in the process of doing some extensive research on the Alexa Code and how it can help you improve your site, especially if you are doing ecommerce through your site.
Monday, January 14, 2008
Add Power of Radio
ADD POWER TO AUTOMOTIVE ADVERTISING
WITH RADIO
Americans form strong emotional connections with their rides. They also feel deep personal connections with their favorite Radio stations. Advertising the right vehicles on the right Radio stations – alone or in tandem with a TV campaign – can make your dealership the destination when consumers are in the market to buy.
Think TV’s the Place to Be? Boost the Visual Impact of TV Ads – with Radio:
• Exchanging one of two TV ads for two Radio ads in tests increased unaided brand recall by over 1/3 (34%). Additionally, more consumers chose that advertised brand as their first-choice product. (1)
• Radio communicated the main messages just as well as TV for a variety of ad campaigns ranging from sexy-looking cars to tasty-looking sandwiches, underscoring Radio’s ability to enhance the impact of TV messages. (2)
• Studies on imagery transfer all have confirmed that approximately 3/4 of participants could recall at least one visually transferred aspect of a TV ad when exposed to audio playback of TV spots.
• Radio ads have emotional impact at least equal to that of TV ads, according to an evaluation of 16 real campaigns on both media – reinforcing the engagement of Radio listeners and the perceived relevance of ads they feel are directed to them. (3)
• Radio’s ROI was just as potent in the presence of 50-100 TRPs of national television as it was by itself. (4)
Radio Is Everywhere, Yet Listeners Connect One-on-One:
• Radio’s range of formats lets you target groups of listeners with similar lifestyles on their favorite stations, as well as zeroing in on specific geographic areas for your dealership – or a single buy can blanket the nation.
• The original mobile medium, Radio is still highly effective at reaching listeners in cars, at work and in areas where they relax, play – and shop.
• Radio reaches the majority of consumers age 12 and older in every market – 93% of the total U.S. (5) – with the average listeners tuning in for 20 hours per week. (6)
• Listeners build emotional connections with "their" Radio stations. In this environment, Radio ads are perceived to be "more honest" and less intrusive and annoying than TV ads. (6)
(1) "The Benefits of Synergy: Moving Money Into Radio" (2004)–The PreTesting Company with Radio Ad Lab
(2) "Engagement, Emotions, and the Power of Radio" (2007)–Gallup & Robinson with Radio Ad Lab
(3) "Engagement, Emotions, and the Power of Radio" – Gallup & Robinson for Radio Ad Lab, 2007
(4) "Radio’s ROI Advantage" (2005)–Millward Brown and Information Resources, Inc. (IRI) with Radio Ad Lab
(5) RADAR 93, June 2007 © Arbitron, Inc.; (7 Arbitron Maximi$er Plus National Regional Database, Fall 2006
(6) "Personal Relevance, Personal Connections: How Radio Ads Affect Consumers" (2003) and "Personal Relevance 2: Radio’s Receptive Ad Environment" (2006)–both WirthlinWorldwide with Radio Ad Lab
WITH RADIO
Americans form strong emotional connections with their rides. They also feel deep personal connections with their favorite Radio stations. Advertising the right vehicles on the right Radio stations – alone or in tandem with a TV campaign – can make your dealership the destination when consumers are in the market to buy.
Think TV’s the Place to Be? Boost the Visual Impact of TV Ads – with Radio:
• Exchanging one of two TV ads for two Radio ads in tests increased unaided brand recall by over 1/3 (34%). Additionally, more consumers chose that advertised brand as their first-choice product. (1)
• Radio communicated the main messages just as well as TV for a variety of ad campaigns ranging from sexy-looking cars to tasty-looking sandwiches, underscoring Radio’s ability to enhance the impact of TV messages. (2)
• Studies on imagery transfer all have confirmed that approximately 3/4 of participants could recall at least one visually transferred aspect of a TV ad when exposed to audio playback of TV spots.
• Radio ads have emotional impact at least equal to that of TV ads, according to an evaluation of 16 real campaigns on both media – reinforcing the engagement of Radio listeners and the perceived relevance of ads they feel are directed to them. (3)
• Radio’s ROI was just as potent in the presence of 50-100 TRPs of national television as it was by itself. (4)
Radio Is Everywhere, Yet Listeners Connect One-on-One:
• Radio’s range of formats lets you target groups of listeners with similar lifestyles on their favorite stations, as well as zeroing in on specific geographic areas for your dealership – or a single buy can blanket the nation.
• The original mobile medium, Radio is still highly effective at reaching listeners in cars, at work and in areas where they relax, play – and shop.
• Radio reaches the majority of consumers age 12 and older in every market – 93% of the total U.S. (5) – with the average listeners tuning in for 20 hours per week. (6)
• Listeners build emotional connections with "their" Radio stations. In this environment, Radio ads are perceived to be "more honest" and less intrusive and annoying than TV ads. (6)
(1) "The Benefits of Synergy: Moving Money Into Radio" (2004)–The PreTesting Company with Radio Ad Lab
(2) "Engagement, Emotions, and the Power of Radio" (2007)–Gallup & Robinson with Radio Ad Lab
(3) "Engagement, Emotions, and the Power of Radio" – Gallup & Robinson for Radio Ad Lab, 2007
(4) "Radio’s ROI Advantage" (2005)–Millward Brown and Information Resources, Inc. (IRI) with Radio Ad Lab
(5) RADAR 93, June 2007 © Arbitron, Inc.; (7 Arbitron Maximi$er Plus National Regional Database, Fall 2006
(6) "Personal Relevance, Personal Connections: How Radio Ads Affect Consumers" (2003) and "Personal Relevance 2: Radio’s Receptive Ad Environment" (2006)–both WirthlinWorldwide with Radio Ad Lab
Tuesday, January 8, 2008
Useful Radio Advertising Links
The Following is just a small list of links that I use on a daily basis. Feel free to check them out. I would love to hear your feedback.
Useful Links
How To Start A Business
How To Marketing A Business: A fine set of tips on how to market your business.
Top 10 Mistakes of Small Business
How To Advertise Your Business
How To Use Social Networking Sites For Business: Great Blog site on expanding your business using sweat equity.
Which Media Is Right For Your Business: Choosing the right media(s) for advertising can be a hard task. Let the experts guide you through the process with a simple and easy tool.
How To Create A Brand: Creating a long lasting brand is one key to success. This link will explore how this step can be accomplished.
Merchant Circle: Following this useful to link to the Fike Shway page. This is a great tool for small business to have a large impact on your organic search result with yahoo, google, ask, and many other national search engines.
Create A Blog Site Specific To Your Industry: Using blogs to become an expert in your field is a great way to increase your reputation among peers. It is also another way to make money, but be prepared for long hours writting if you plan on making an huge income.
Learn How To Use Myspace To Capture Local Business: Setting up a myspace page can be helpful in capturing local friends who may need your business or service. Learn how I did it here by clicking on this link.
Find Out How To Use ZOOM Info: Another great tool for a small business. Follow this hyperlink for more information on social networking 101.
Ezine Articles are another way to communicate your expertise: A wonderful author grabs some important information about advertising on radio. See if you can find one of her sources.
Useful Links
How To Start A Business
How To Marketing A Business: A fine set of tips on how to market your business.
Top 10 Mistakes of Small Business
How To Advertise Your Business
How To Use Social Networking Sites For Business: Great Blog site on expanding your business using sweat equity.
Which Media Is Right For Your Business: Choosing the right media(s) for advertising can be a hard task. Let the experts guide you through the process with a simple and easy tool.
How To Create A Brand: Creating a long lasting brand is one key to success. This link will explore how this step can be accomplished.
Merchant Circle: Following this useful to link to the Fike Shway page. This is a great tool for small business to have a large impact on your organic search result with yahoo, google, ask, and many other national search engines.
Create A Blog Site Specific To Your Industry: Using blogs to become an expert in your field is a great way to increase your reputation among peers. It is also another way to make money, but be prepared for long hours writting if you plan on making an huge income.
Learn How To Use Myspace To Capture Local Business: Setting up a myspace page can be helpful in capturing local friends who may need your business or service. Learn how I did it here by clicking on this link.
Find Out How To Use ZOOM Info: Another great tool for a small business. Follow this hyperlink for more information on social networking 101.
Ezine Articles are another way to communicate your expertise: A wonderful author grabs some important information about advertising on radio. See if you can find one of her sources.
Bay Area Radio Stations
- Below you will find a complete list of the local radio stations that you can find on the FM dial. If you plan on using any of the Coast Radio stations, please feel free to consult with me prior to contacting them in regards to radio advertising. I have over a decade of using radio successfully to help clients improve their advertising results.
RADIO WORKS
Bay Area Radio Stations
Callsign Frequency Description Market City / Owner
KLLC 97.3 Adult Contemporary San Francisco - CBS
KOHL 89.3 Top 40 Freemont
KJZY 93.7 Smooth jazz Sebastopol - Redwood Empire Stereocasters
KFFG 104.5 Classic Rock San Francisco - Cumulus
KFGY 92.9 Country Station Santa Rosa - Maverick Media
KZSC 88.1 College UC Santa Cruz
KQED 88.5 Public Public Radio - Bay Area
KUSP 88.9 Public Public Radio - Central Coast
KCEA 89.1 Big Band Atherton - Public Radio
KSQQ 96.1 Portuguese San Jose - Coyote Communications
KPFA 89.3 Variety Berkeley - Public
KMTG 89.3 Variety San Jose - Pioneer High School
KPOO 89.5 Soul, Jazz, Blues & Oldies San Francisco - Poor People's Radio
KSMC 89.5 Variety Moraga - St. Mary's College
KFJC 89.7 Cutting Edge Los Altos - Foothill College
KUSF 90.3 Alternative San Francisco - University of San Francisco
KFER 89.9 Religious Santa Cruz - Public
KSJS 90.5 Urban San Jose - San Jose State University
KWMR 90.5 Community Radio Point Reyes - Community Radio
KVHS 90.5 Alternative San Mateo - San Mateo Junior College
KALX 90.7 School Radio Berkeley - California State Berkeley
KHRI 90.7 Christian Bay Area - Christian.net
KCSM 91.1 Community San Mateo - College of San Mateo
KKUP 91.5 Free Radio Cupertino - Community Radio
KALW 91.7 Information Radio Bay Area - Local Public Radio
KLVR 91.9 Christian Music Rocklin - Educational Media Foundation
KKDV 92.1 Variety 70's,80's, & 90's Walnut Creek - Coast Radio
KSJO 92.3 Spanish San Jose - Clear Channel
KTOM 92.7 Hot Country Santa Cruz - Clear Channel
KNGY 92.7 Pure Dance San Francisco - Flying Bear Media
KRZZ 93.3 Regional Mexican San Francisco - Clear Channel
KPFA 94.1 Free Radio Berkeley - Public Radio
KBAY 94.5 Soft Rock Oakland - InterTech Media
KYLD 94.9 Urban, Party Music San Francisco, Clear Channel
KRTY 95.3 Hot Country San Jose - MediaSpan
KBWF 95.7 Fresh Country San Francisco - Entercom
KOIT 96.5 Lite Rock San Francisco - Entercom
KWAV 96.9 Soft Rock Monterey - Private
KISQ 98.1 Old School, R & B San Francisco - Clear Channel
KVRV 97.7 Classic Rock Santa Rosa - Maverick Media
KFOX 98.5 Classic Rock San Francisco - Clear Channel
KSOL 98.9 Regional Mexican San Francisco - Univision
KVMQ 99.7 Rhythmic AC San Francisco - CBS
KBRG 100.3 Recuerdo (Latin Oldies) Bay Area - Private
KZST 100.1 Adult Contemporary Santa Rosa - Redwood Stereocasters
KVVZ 100.7 La Kalle San Francisco - Univision
PCR 87.9 Pirate Radio Bay Area - Unknown
KXTS 100.9 Hispanic Station Santa Rosa - Private
KIOI 101.7 Adult Contemporary San Francisco - Clear Channel
KXFX 101.7 Rock Santa Rosa - Maverick Media
KDFC 102.1 Classical San Francisco - Bonneville
KRSH 95.9 Adult Alternative Rock Santa Rosa - Wine Country Radoi
KNOB 96.7 Classic Rock Santa Rosa - Wine Country Radio
KKIQ 101.7 Variety 70's, 80's, & 90's Pleasanton - Coast Radio
KUIC 95.3 Adult Contemporary Vacaville - Coast Radio
KBLX 102.1 Adult Contemporary, Oldies R & B San Francisco - ICBC Broadcast Holdings
KSCU 103.3 Eclectic Santa Clara - Santa Clara University
KKSF 103.7 Smooth Jazz San Francisco - Clear Channel
KMHX 104.9 HOT Adult Contemporary Santa Rosa - Maverick Media
KVCH 104.1 Christian South Bay - Private
KFOG 104.5 Classic Rock San Francisco - Cumulus
KRPQ 104.9 ???? Santa Rosa - For SALE
KLDZ 104.9 Modern Rock San Jose - Clear Channel
KITS 105.3 Modern Rock - Alternative Blend San Francisco - CBS
KEMR 105.7 ????? East Bay - Up For Sale
KMEL 106.1 Urban Contemporary San Francisco - Clear Channel
KEZR 106.9 Hot Adult Contemporary San Jose - Intertech Media
KIFR 106.9 FM TALK San Francisco - CBS
KSAN 107.7 ROCK San Mateo - Cumulus Broadcasting
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